For the first time you can aim direct mail at a specific audience, the same way you aim a social ad. We map who actually lives around your business by consumer segment, then mail a premium piece to only the neighborhoods that fit.
A live map. Each colored dot is a block group, shaded by the consumer segment that lives there.
You pay more every year to reach people who are trained to look away. Here is what you are actually up against.
The moment someone searches, you show up next to every competitor at once, like a row of cans on a supermarket shelf. Bids climb every year and there is no exclusivity. You pay more to be compared more.
A social ad can target well, but people see so many that they have trained themselves to glide right past. Your message competes with friends, news, and a thumb already in motion.
Custom lists made mail precise, but they were expensive. EDDM made mail cheap, but it was blunt, because most owners have no idea which neighborhoods hold their best customers. So they mailed everyone, or no one.
Mail could always reach the mailbox. It just could never reach the right one.
Targeting lived on social. Reach lived in the mailbox. Nobody put the two together, so owners had to pick between precise and expensive, or cheap and blind. That is the gap PushPrint closes.
We take the targeting idea you know from a social ad and bring it to the mailbox. We read the neighborhoods around your business by consumer segment, and you mail only the carrier routes that match the customers you want. And the mailbox is quieter than it used to be, so a real piece lands again.
Aiming at the right homes gets you into the mailbox. Three things decide what happens next.
Not a postcard. A full 8.5 by 11 piece that commands attention the moment it is pulled from the box.
Luxury stock that feels expensive in the hand, at a price that still makes sense for a local mailer.
You know your customers best. We hand you who lives in the area, so you craft the right offer and design for them.
We sort every household around a business into consumer-segment groups, so you can see exactly who is there and pick who to reach. This is the same data that powers your map. Open any group to meet the segments inside it.
Photos illustrate the typical life stage and setting of each group, not real residents. Segment figures are modeled consumer information about neighborhoods, provided as-is. They describe areas, not any one household.
You tell us about your business. We do the mapping and the mailing. You decide who and where.
That is enough for us to place your business and understand what you sell and who your best customers tend to be.
We read the neighborhoods near you by consumer segment and surface the groups that match your customers.
Choose the segments to reach and the routes to mail, by neighborhood, radius, or drive time. You stay in control.
We print your premium 8.5 by 11 piece on luxury stock and drop it into the mailboxes on the routes you chose.
Create your free account, enter your address, and watch your own neighborhood light up by who lives there. Then mail only where it counts.
Create your free account →Free to map. Results depend on your offer, creative, market, and timing. PushPrint does not guarantee response rates or return on investment.
About results. Results depend on your offer, creative, market, and timing. PushPrint does not guarantee response rates or return on investment.
About the data. Segment data is modeled consumer information about neighborhoods, provided as-is. It describes areas at the neighborhood level, not any individual household, and is not a guarantee about who you will reach. EDDM mails every door on a chosen route.